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{"id":5605,"date":"2023-02-16T12:04:48","date_gmt":"2023-02-16T11:04:48","guid":{"rendered":"https:\/\/lareuniontv.com\/?p=5605"},"modified":"2023-02-16T12:04:48","modified_gmt":"2023-02-16T11:04:48","slug":"les-employes-delon-musk-risquent-le-licenciement-sils-ne-contribuent-pas-a-accroitre-la-popularite-des-tweets-de-lentrepreneur","status":"publish","type":"post","link":"https:\/\/lareuniontv.com\/les-employes-delon-musk-risquent-le-licenciement-sils-ne-contribuent-pas-a-accroitre-la-popularite-des-tweets-de-lentrepreneur\/","title":{"rendered":"Les employ\u00e9s d’Elon Musk risquent le licenciement s’ils ne contribuent pas \u00e0 accro\u00eetre la popularit\u00e9 des tweets de l’entrepreneur."},"content":{"rendered":"\n

Le dirigeant de l’application a demand\u00e9 \u00e0 ses collaborateurs de l’aider \u00e0 augmenter sa popularit\u00e9 sur son r\u00e9seau social. Et ils lui ont r\u00e9pondu avec diligence, tout cela en une seule nuit.<\/h2>\n\n\n\n

En premier lieu , Depuis mardi 14 f\u00e9vrier, les tweets d’Elon Musk, le chef de Twitter, sont r\u00e9guli\u00e8rement diffus\u00e9s par les millions d’utilisateurs de la plateforme. The Verge rapporte que l’entrepreneur a menac\u00e9 ses ing\u00e9nieurs de licenciement si ceux-ci ne parvenaient pas \u00e0 accroitre de fa\u00e7on spectaculaire le nombre de ses abonn\u00e9s. En cons\u00e9quence, les ing\u00e9nieurs de Twitter ont reprogramm\u00e9 l’algorithme de la plateforme pour cr\u00e9er un algorithme personnalis\u00e9 pour leur PDG.<\/p>\n\n\n\n

Musk s’est montr\u00e9 furieux suite \u00e0 une publication de Joe Biden sur les r\u00e9seaux sociaux.<\/h2>\n\n\n\n

La source de cette agitation est un message post\u00e9 par le pr\u00e9sident des \u00c9tats-Unis, Joe Biden. Pour c\u00e9l\u00e9brer la finale du Super Bowl le dimanche 12 f\u00e9vrier (heure am\u00e9ricaine). Les donn\u00e9es publi\u00e9es par Twitter font \u00e9tat d’un total de 29 millions de vues pour le tweet. Contre seulement 9 millions pour le tweet d\u2019Elon Musk sur le m\u00eame sujet. Son courroux s’\u00e9tant manifest\u00e9. Musk a retir\u00e9 son tweet et a exig\u00e9 que ses collaborateurs se r\u00e9unissent d’urgence de dimanche \u00e0 lundi. Dans le but de faire de son compte le plus suivi sur la plateforme.<\/p>\n\n\n\n

D’apr\u00e8s The Verge, 80 personnes ont travaill\u00e9 avec d\u00e9termination. Pour lui offrir un traitement sp\u00e9cifique et diffuser ses messages sur le flux d’actualit\u00e9 de millions de personnes. Peu importe qu’elles le suivent ou non. Quelques jours auparavant, Elon Musk avait d\u00e9missionn\u00e9 un ing\u00e9nieur. En sugg\u00e9rant que la baisse de l’audience de ses tweets pouvait \u00eatre due \u00e0 une perte d’int\u00e9r\u00eat pour lui-m\u00eame.<\/p>\n\n\n\n

Par d\u00e9faut, l’algorithme Twitter affiche des tweets des comptes auxquels l’utilisateur est abonne. Ainsi que des messages provenant de comptes non suivis. Cette s\u00e9lection algorithmique peut \u00eatre d\u00e9sactiv\u00e9e.<\/p>\n\n\n\n

Passe-droit<\/h2>\n\n\n\n

L’algorithme d\u00e9termine quels messages sont diffus\u00e9s en observant la fa\u00e7on dont les premiers utilisateurs r\u00e9agissent \u00e0 un message. En le lisant, en le commentant ou en passant leur chemin. C\u2019est en prenant en compte le potentiel de popularit\u00e9 d\u2019un message que le syst\u00e8me d\u00e9cide s\u2019il doit \u00eatre amplifi\u00e9 ou non.<\/p>\n\n\n\n

Selon The Verge, les d\u00e9veloppeurs de Twitter ont modifi\u00e9 leur algorithme pour cr\u00e9er un privil\u00e8ge sp\u00e9cifique \u00e0 Elon Musk. Ce qui lui permet de voir tous ses messages \u00eatre largement diffus\u00e9s parmi ses abonn\u00e9s, ainsi que parmi ceux des autres. Contrairement aux tweets d’un compte normal, qui sont affich\u00e9s chez une minorit\u00e9 d’abonn\u00e9s, ceux d’Elon Musk sont visibles pour pr\u00e8s de 90% des comptes qui le suivent, selon les informations obtenues par le m\u00e9dia am\u00e9ricain.<\/p>\n\n\n\n

Le patron de la plateforme a mentionn\u00e9 un traitement privil\u00e9gi\u00e9 \u00e0 travers des blagues. Le 14 f\u00e9vrier, il a publi\u00e9 un message \u00e9nigmatique indiquant qu’il y aurait des modifications \u00e0 l’algorithme de Twitter pour que ses publications ne soient plus aussi r\u00e9guli\u00e8res.<\/p>\n\n\n\n

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